The Challenge
The market opportunity was massive: 80+ million independent professionals in the US overpaying on taxes and lacking corporate benefits because incorporation felt too complex and intimidating. Over 80% of freelancers remain sole proprietors their entire careers, leaving tens of thousands of dollars on the table annually. Traditional corporate services seem institutional, boring, and most importantly, inaccessible.
The ask: Create a product that makes Delaware C-Corp incorporation feel approachable and exciting while handling genuinely complex financial, legal, and administrative services in the background.
The Approach
We built a complete gamified product experience from strategy through launch, then evolved it into a premium brand. By abstracting the entire corporate services experience into a game interface with interactive AI characters, traditionally complex processes like incorporation, bookkeeping, and compliance became easily understood and accessible. Tax savings, pre-tax income, and benefits became visible "stats" rather than spreadsheets. The marketing site further abstracted the incorporation process and benefits, positioning the service as premium and elite.
The Outcome
ARR in 90 days
Active members
Paid acquisition costs
Product Strategy
Product requirements and MVP feature prioritization
GTM consultation
Competitive analysis
Subscription pricing architecture
Branding & Marketing
Brand strategy
Visual identity system (logo, typography, color palette, photography direction)
Marketing website & copywriting
Product Design
UI/UX design across 30+ screens
Custom illustrations & environment design for game engine
Motion design & micro-interactions
Design system & component library
User Research & Testing
Early adopter interviews
Usability testing
Post-launch feedback collection informing brand pivot
Development
React-based web application with BE infra automation
Integrations including state filing systems, accounting, contract generation, and document management
Subscription and payment processing
Admin dashboard
Product analytics dashboard
Launch Support
Referral program design and incentive structure
Post-launch monitoring & optimization
User feedback analysis