Lockwell

Lockwell

A cybersecurity platform that found product-market fit through user research and scaled to $500K ARR

A cybersecurity platform that found product-market fit through user research and scaled to $500K ARR

2-year ongoing engagement | Multi-platform (Desktop, Web, iOS, Android)

2-year ongoing engagement | Multi-platform (Desktop, Web, iOS, Android)

The Challenge

Most small and mid-sized businesses know they need cybersecurity but lack the time, expertise, or budget to implement it properly. The market is dominated by either expensive managed security service providers (MSSPs) or complex DIY tools that overwhelm business owners. The founding team believed there was an opportunity for a simple, affordable, self-serve cybersecurity product. The ask: Design and build a cybersecurity platform from scratch, validate their market and product hypotheses, and iterate based on the findings, even if that meant fundamentally changing the underlying business model.

The Approach

We partnered with Lockwell as their full product development team for a 2-year engagement, handling everything from early user research through multi-platform product development and ongoing optimization. While foundational research supported the need for an enterprise self-serve cybersecurity product, usage data and interviews from a closed MVP launch uncovered a key behavioral insight: SMBs may say they want to do it themselves, but in practice they actually wanted to outsource security altogether but couldn’t afford to. This discovery drove a strategic pivot: bundle the self-serve product with full-service response and compliance at a disruptive price point. Rather than competing with expensive MSSPs or DIY tools, Lockwell would offer both.


Lockwell has been our biggest project to-date, We built desktop apps (Mac/Windows), a web admin dashboard, mobile apps (iOS/Android), a custom password manager, and integrated multiple security services, including dark web scanning, email firewall, automated backups, VPN, and real-time threat monitoring. All of these features were bundled together in a simple, user-friendly interface, demystifying some of the most complex enterprise workflows out there.

The Outcome

$500k

$500k

ARR

95%

95%

Retention rate

350%

350%

H1 2025 growth

4.8/5.0

4.8/5.0

Average consumer rating

Avg consumer rating

50+ screens across Mac, Windows, iPhone and Android. Admins manage their team via the web portal, while end-users access their password vault and more via the desktop/mobile apps.

50+ screens across Mac, Windows, iPhone and Android. Admins manage their team via the web portal, while end-users access their password vault and more via the desktop/mobile apps.

Multiple branding directions were explored early on to try and distill the client's vision of a complex space made simple.

Multiple branding directions were explored early on to try and distill the client's vision of a complex space made simple.

Project scope also included an extensive marketing site and 3D product video, view at www.lockwell.co

Project scope also included an extensive marketing site and 3D product video, view at www.lockwell.co

Services Provided

Services Provided

Product Strategy

SMB market research & competitive analysis

Business model validation and pivot strategy

Ongoing roadmap planning and feature prioritization

Customer feedback analysis and strategic optimization

Branding & Marketing

Brand identity & visual system

Marketing website design and development

Sales collateral and customer onboarding materials

Product Design

UI/UX design across 50+ screens (web, desktop, mobile)

Multi-platform design system & component library

Interface design for complex security concepts with simplicity as core principle

User flows for both business owners and employees

Iconography and illustration system

User Research & Testing

Exploratory interviews with SMB owners and cybersecurity professionals

Interactive prototype testing with target users

Beta program coordination and user testing

Quantitative analytics (Amplitude) and qualitative interview analysis

Ongoing customer feedback loops throughout 2-year engagement

Development

Desktop applications: Native macOS (Swift) and Windows (Electron) apps with system-level security integrations

Web application: Admin dashboard with real-time monitoring (React, Node.js, PostgreSQL)

Mobile applications: iOS (Swift) and Android (Kotlin) native apps with background security monitoring

Custom password manager: Secure vault with encryption, auto-fill, and breach monitoring

Integrated security services

Backend infrastructure: AWS cloud architecture (EC2, RDS, S3, Lambda)

Analytics instrumentation

Launch Support

App Store submission & approval

Post-launch monitoring & optimization

User feedback analysis

hello@pixacle.ai | Grant | Jan | © 2025 Pixacle Inc. All rights reserved

hello@pixacle.ai | Grant | Jan | © 2025 Pixacle Inc. All rights reserved

hello@pixacle.ai | Grant | Jan

© 2025 Pixacle Inc. All rights reserved