The Challenge
Social media apps are a dime a dozen, and the meme app niche is especially saturated with low-quality AI clones. The founders had a vision for an app that tread the line between social media app + gaming app, with a lot of inspiration coming from the now-defunct HQ. They needed a product that could compete on quality and user experience and also stood apart with its unique social media game premise; something that felt premium, performed reliably, and kept users engaged beyond the first session. The ask: Build a complete product from scratch that stands out through superior design, clean technical architecture, and strategic engagement mechanics.
The Approach
One of our most ambitious projects, we built memery as a complete end-to-end product, handling everything from positioning strategy through launch optimization. The founders contracted us for two additional months in order to continue refining based on product feedback and help with their GTM movement. Unique features such as daily games with random inspirational prompts, content voting, and a dramatically simplified creation flow drive the strong retention the founders are seeing. The supporting technical architecture, including real-time voting, a content moderation system, and full analytics instrumentation, make memery scalable and easily maintained for any team moving forward.
The Outcome
App Store rating
D30 user retention
DAU/MAU ratio
Onboarding completion rate
Product Strategy
Competitive landscape analysis
User flow mapping & journey design
Engagement mechanics planning
Branding & Marketing
Brand identity & visual system
Marketing landing page design & development
App Store assets & optimization
Product Design
UI/UX design across 60+ screens
Custom illustrations & iconography
Motion design & micro-interactions
Design system & component library
User Research & Testing
Round 1: Qualitative usability testing & sentiment interviews
Round 2: 30-day closed beta with post-beta interviews
Iterative refinements based on user feedback
Development
iOS native app (Swift)
Ruby on Rails API backend
Real-time voting and game updates
AI content moderation and image generation
SMS-based authentication
Background job processing
Error tracking & performance monitoring
Cloud infrastructure (AWS)
Launch Support
App Store submission & approval
Post-launch monitoring & optimization
User feedback analysis