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A social meme game that users genuinely love, built from initial strategy through launch in 12 weeks


12-week engagement with additional post-launch support | iOS

A social meme game that users genuinely love, built from initial strategy through launch in 12 weeks


12-week engagement with additional post-launch support | iOS

The Challenge

Social meme apps are everywhere, and the market is saturated with low-quality clones built quickly with AI tools. The founders needed a product that could compete on quality and user experience; something that felt premium, performed reliably, and kept users engaged beyond the first session. The ask: Build a complete product from scratch that stands out through superior design, clean technical architecture, and strategic engagement mechanics.

Social meme apps are everywhere, and the market is saturated with low-quality clones built quickly with AI tools. The founders needed a product that could compete on quality and user experience; something that felt premium, performed reliably, and kept users engaged beyond the first session. The ask: Build a complete product from scratch that stands out through superior design, clean technical architecture, and strategic engagement mechanics.

The Approach

One of our most ambitious projects, we built memery as a complete end-to-end product in 12 weeks, handling everything from positioning strategy through launch optimization. Unique features such as daily games with random inspirational prompts, content voting, and a dramatically simplified creation flow drive the strong retention the founders are seeing. The supporting technical architecture, including real-time voting, a content moderation system, and full analytics instrumentation, make memery scalable and easily maintained for any team moving forward.

One of our most ambitious projects, we built memery as a complete end-to-end product in 12 weeks, handling everything from positioning strategy through launch optimization. Unique features such as daily games with random inspirational prompts, content voting, and a dramatically simplified creation flow drive the strong retention the founders are seeing. The supporting technical architecture, including real-time voting, a content moderation system, and full analytics instrumentation, make memery scalable and easily maintained for any team moving forward.

The Outcome

5.0

5.0

App Store rating

23.5%

23.5%

D30 user retention

30%

30%

DAU/MAU ratio

90%

90%

Onboarding completion rate

5 main app surfaces. Most session time is spent on the main feed, where users browse memes posted for the daily prompt and vote for up to 5 per day.

5 main app surfaces. Most session time is spent on the main feed, where users browse memes posted for the daily prompt and vote for up to 5 per day.

Highly streamlined editor. Early versions had extensive editing tools, but testing revealed users preferred easy access to trusted sources vs. editing extensively in-app.

Highly streamlined editor. Early versions had extensive editing tools, but testing revealed users preferred easy access to trusted sources vs. editing extensively in-app.

Voting evolved from mandatory participation to the easiest way to contribute. This app’s version of “liking”, we even appropriated the double-tap shortcut, leading to a meaningful increase to daily game participation.

Voting evolved from mandatory participation to the easiest way to contribute. This app’s version of “liking”, we even appropriated the double-tap shortcut, leading to a meaningful increase to daily game participation.

Bootstrapped content ecosystem. In order to catalyze organic user participation, we devised a low-fi “bot” system to kickstart the platform with likes, votes, and even AI-generated comments.

Bootstrapped content ecosystem. In order to catalyze organic user participation, we devised a low-fi “bot” system to kickstart the platform with likes, votes, and even AI-generated comments.

Highly streamlined editor. Early versions had extensive editing tools, but testing revealed users preferred easy access to trusted sources vs. editing extensively in-app.

Highly streamlined editor. Early versions had extensive editing tools, but testing revealed users preferred easy access to trusted sources vs. editing extensively in-app.

Services Provided

Services Provided

Product Strategy

Competitive landscape analysis

User flow mapping & journey design

Engagement mechanics planning

Branding & Marketing

Brand identity & visual system

Marketing landing page design & development

App Store assets & optimization

Product Design

UI/UX design across 30+ screens

Custom illustrations & iconography

Motion design & micro-interactions

Design system & component library

User Research & Testing

Round 1: Qualitative usability testing & sentiment interviews

Round 2: 30-day closed beta with post-beta interviews

Iterative refinements based on user feedback

Development

iOS native app (Swift)

Backend infrastructure & RESTful API

Real-time voting system

Content moderation tools

Analytics & event tracking

Crash reporting & monitoring

Launch Support

App Store submission & approval

Post-launch monitoring & optimization

User feedback analysis

hello@pixacle.ai | Grant | Jan | © 2025 Pixacle Inc. All rights reserved

hello@pixacle.ai | Grant | Jan

© 2025 Pixacle Inc. All rights reserved

hello@pixacle.ai | Grant | Jan | © 2025 Pixacle Inc. All rights reserved